ANALISIS PENGARUH EXPERIENTIAL MARKETING, EMOTIONAL BRANDING, DAN BRAND TRUST TERHADAP LOYALITAS KONSUMEN PADA TOKO BUKU GRAMEDIA
| Main Authors: | OCTORA, STEFANY, ROVITA, ROVITA |
|---|---|
| Format: | Thesis NonPeerReviewed pdf |
| Bahasa: | eng |
| Terbitan: |
, 2009
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| Subjects: | |
| Online Access: |
http://eprints.binus.ac.id/3916/1/2009-1-00993-MN%20Abstrak.pdf http://eprints.binus.ac.id/3916/ http://library.binus.ac.id/Collections/ethesis_detail.aspx?ethesisid=2009-1-00993-MN |
Daftar Isi:
- ANALISIS PENGARUH EXPERIENTIAL MARKETING, EMOTIONAL BRANDING, DAN BRAND TRUST TERHADAP LOYALITAS KONSUMEN PADA TOKO BUKU GRAMEDIA - experiential marketing, emotional branding, brand trust, dan loyalit