ANALISIS PENGARUH PERCEIVED VALUE DAN PENILAIAN HARGA TERHADAP KEPUTUSAN PEMBELIAN AGENSI IKLAN (STUDI KASUS PADA PT. DENTSU INDONESIA)
| Main Author: | SURYA DARMA, HENDRY |
|---|---|
| Format: | Thesis NonPeerReviewed pdf |
| Bahasa: | eng |
| Terbitan: |
, 2009
|
| Subjects: | |
| Online Access: |
http://eprints.binus.ac.id/3906/1/2009-1-00982-MN%20Abstrak.pdf http://eprints.binus.ac.id/3906/ http://library.binus.ac.id/Collections/ethesis_detail.aspx?ethesisid=2009-1-00982-MN |
Daftar Isi:
- ANALISIS PENGARUH PERCEIVED VALUE DAN PENILAIAN HARGA TERHADAP KEPUTUSAN PEMBELIAN AGENSI IKLAN (STUDI KASUS PADA PT. DENTSU INDONESIA) - perceived value, penilaian harga, keputusan pembelian