The Effect of Omni Channel Marketing on the Online Search Behavior of Jakarta Retail Consumers with Theory of Planned Behavior (TPB) Approach
| Main Author: | Riantini, Regina Eka |
|---|---|
| Format: | Proceeding PeerReviewed Book |
| Bahasa: | eng |
| Subjects: | |
| Online Access: |
http://eprints.binus.ac.id/37213/1/The%20Effect%20of%20Omni%20Channel%20Marketing.pdf http://eprints.binus.ac.id/37213/ |