ANALISIS PENGARUH EXPERIENTIAL MARKETING, EMOTIONAL BRANDING DAN BRAND TRUST TERHADAP LOYALITAS MEREK JUN NJAN KITCHEN
Main Author: | WIBISONO, STEVEN |
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Format: | Thesis NonPeerReviewed pdf |
Bahasa: | eng |
Terbitan: |
, 2009
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Subjects: | |
Online Access: |
http://eprints.binus.ac.id/3340/1/2009-1-00349-MN%20Abstrak.pdf http://eprints.binus.ac.id/3340/ http://library.binus.ac.id/Collections/ethesis_detail.aspx?ethesisid=2009-1-00349-MN |
Daftar Isi:
- ANALISIS PENGARUH EXPERIENTIAL MARKETING, EMOTIONAL BRANDING DAN BRAND TRUST TERHADAP LOYALITAS MEREK JUN NJAN KITCHEN - Experiential Marketing, Emotional Branding, Brand Trust, Brand Loyalty