ANALISIS PENGARUH STORE ATMOSPHERE DAN EXPERIENTIAL MARKETING TERHADAP BRAND IMAGE SERTA DAMPAKNYA TERHADAP CUSTOMER BEHAVIORAL INTENTION PADA STRAWBERRY CAFE CABANG TANJUNG DUREN
| Main Authors: | ALBERT, ALBERT, Gunawan, S.E., M.M., Annetta |
|---|---|
| Format: | Thesis NonPeerReviewed pdf |
| Bahasa: | eng |
| Terbitan: |
, 2015
|
| Online Access: |
http://eprints.binus.ac.id/32040/1/2014-2-00605-MN%20Abstrak001.pdf http://eprints.binus.ac.id/32040/ http://library.binus.ac.id/Collections/ethesis_detail.aspx?ethesisid=2015-2-00605-MN |
Daftar Isi:
- ANALISIS PENGARUH STORE ATMOSPHERE DAN EXPERIENTIAL MARKETING TERHADAP BRAND IMAGE SERTA DAMPAKNYA TERHADAP CUSTOMER BEHAVIORAL INTENTION PADA STRAWBERRY CAFE CABANG TANJUNG DUREN -