CUSTOMER INTENTION TOWARD THEME PARK: THE MEDIATING ROLE OF SERVICE QUALITY AND EXPERIENTIAL MARKETING ON THE IMPACT OF CUSTOMER ATTITUDE

Main Authors: Efrarin Purnamadita, Dwi, Tauriana, Dian
Format: Article PeerReviewed
Terbitan: Binus University , 2013
Subjects:
Online Access: http://eprints.binus.ac.id/31414/
http://library.binus.ac.id/Collections/journal_detail.aspx?subject=12&volnoed=Volume 14 / Nomor 02 / September 2013&title=CUSTOMER INTENTION TOWARD THEME PARK: THE MEDIATING ROLE OF SERVICE QUALITY AND EXPERIENTIAL MARKETING ON THE IMPACT OF CUSTOMER ATTI