CUSTOMER INTENTION TOWARD THEME PARK: THE MEDIATING ROLE OF SERVICE QUALITY AND EXPERIENTIAL MARKETING ON THE IMPACT OF CUSTOMER ATTITUDE
| Main Authors: | Efrarin Purnamadita, Dwi, Tauriana, Dian |
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| Format: | Article PeerReviewed |
| Terbitan: |
Binus University
, 2013
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| Subjects: | |
| Online Access: |
http://eprints.binus.ac.id/31414/ http://library.binus.ac.id/Collections/journal_detail.aspx?subject=12&volnoed=Volume 14 / Nomor 02 / September 2013&title=CUSTOMER INTENTION TOWARD THEME PARK: THE MEDIATING ROLE OF SERVICE QUALITY AND EXPERIENTIAL MARKETING ON THE IMPACT OF CUSTOMER ATTI |