THE INFLUENCE OF SCENT ON CONSUMER BEHAVIOR: A CASE STUDY OF CASUAL DINING RESTAURANTS IN JAKARTA URBAN AREA
| Main Author: | PRICILLA MANCHAPUTRI, JULIA |
|---|---|
| Format: | Thesis NonPeerReviewed |
| Terbitan: |
, 2013
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| Subjects: | |
| Online Access: |
http://eprints.binus.ac.id/30588/ http://library.binus.ac.id/Collections/ethesis_detail.aspx?ethesisid=BI-HTM-2013-0127 |
Daftar Isi:
- THE INFLUENCE OF SCENT ON CONSUMER BEHAVIOR: A CASE STUDY OF CASUAL DINING RESTAURANTS IN JAKARTA URBAN AREA - Scents, Odor, Aromatherapy, Consumer Behavior, Restaurant, Casual Dining, Approach-Avoidance Behavior