THE IMPACT OF MANUFACTURE TOWARD LOW AND HIGH INVOLVEMENT PRODUCTS ON INDONESIAN CONSUMER A STUDY OF SHAMPO AND SPORT UTILITY VEHICLE
| Main Author: | IRWAN, RICHARD |
|---|---|
| Format: | Thesis NonPeerReviewed |
| Terbitan: |
, 2013
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| Subjects: | |
| Online Access: |
http://eprints.binus.ac.id/30584/ http://library.binus.ac.id/Collections/ethesis_detail.aspx?ethesisid=BI-MK-2013-0091 |
Daftar Isi:
- THE IMPACT OF MANUFACTURE TOWARD LOW AND HIGH INVOLVEMENT PRODUCTS ON INDONESIAN CONSUMER A STUDY OF SHAMPO AND SPORT UTILITY VEHICLE - Country of Manufacture, International Marketing, Low Involvement, High Involvement.