Factors Affecting Skepticism Toward Green Advertising: A Study on University Students in Jakarta
| Main Author: | HUANG, JACKY |
|---|---|
| Format: | Thesis NonPeerReviewed |
| Terbitan: |
, 2014
|
| Subjects: | |
| Online Access: |
http://eprints.binus.ac.id/29965/ http://library.binus.ac.id/Collections/ethesis_detail.aspx?ethesisid=BI-MK-2014-0006 |
Daftar Isi:
- Factors Affecting Skepticism Toward Green Advertising: A Study on University Students in Jakarta - Buying Behavior, Conservation Behavior, Environmental Concern, Green advertising, Skepticism