Consumer Privay Concerns and Preference for Degree of Regulatory Control a Study of Mobile Advertising in Jakarta, Indonesia
| Main Author: | PERMATASARI HALIM, IVANA |
|---|---|
| Format: | Thesis NonPeerReviewed |
| Terbitan: |
, 2014
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| Subjects: | |
| Online Access: |
http://eprints.binus.ac.id/29915/ http://library.binus.ac.id/Collections/ethesis_detail.aspx?ethesisid=BI-MK-2014-0011 |
Daftar Isi:
- Consumer Privay Concerns and Preference for Degree of Regulatory Control a Study of Mobile Advertising in Jakarta, Indonesia - Prior negative experience, information privacy concern, trust, perceived risk, degree of regulatory control, mobile advertising