ANALISIS PENGARUH ADVERTISING DAN WORD-OF-MOUTH TERHADAP PERCEIVED QUALITY DAN DAMPAKNYA TERHADAP PURCHASE INTENTION PADA PT. GZOX INDONESIA
| Main Authors: | ANUGRIADI, RAYH, Pandapotan Simbolon, S.E., M.M., Freddy |
|---|---|
| Format: | Thesis NonPeerReviewed |
| Terbitan: |
, 2014
|
| Online Access: |
http://eprints.binus.ac.id/29729/ http://library.binus.ac.id/Collections/ethesis_detail.aspx?ethesisid=2014-1-00209-MN |
Daftar Isi:
- ANALISIS PENGARUH ADVERTISING DAN WORD-OF-MOUTH TERHADAP PERCEIVED QUALITY DAN DAMPAKNYA TERHADAP PURCHASE INTENTION PADA PT. GZOX INDONESIA -