PENGEMBANGAN STRATEGI MARKETING PADA DAIHATSU TARUNA
| Main Authors: | Budianto, Arief, Sadeli, Jimmy, Tommy, Tommy |
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| Format: | Article PeerReviewed |
| Terbitan: |
Binus University
, 2006
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| Subjects: | |
| Online Access: |
http://eprints.binus.ac.id/29313/ http://library.binus.ac.id/Collections/journal_detail.aspx?subject=12&volnoed=Volume 02 / Nomor 03 / October 2006&title=PENGEMBANGAN STRATEGI MARKETING PADA DAIHATSU TARUNA |
Daftar Isi:
- The Daihatsu Taruna first launch on 1999, prove to be succes for DSO with great volume sale on the first year in Indonesia. The success key of Taruna is because the feature that available is sale with reasonable price. But, Taruna as one of otomative industry player in medium SUV segment, is facing trend degradation in the last five years on selling volume segment and market. In analyse and find a problem source that connect to Taruna, the researcher use some methods, including questioner distribution, interview with the company, search information from the internet, and other sources. Based on analysing and findings, the researcher got some information and proposing a view recommendation from the new marketing strategy for Daihatsu Taruna.