DEVELOPING MARKETING STRATEGY TO INCREASE MARKET SHARE FOR XYZ HOSPITAL
| Main Authors: | Setyo Hantoro, Febri, Loeis, Minaldi |
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| Format: | Article PeerReviewed |
| Terbitan: |
Binus University
, 2006
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| Subjects: | |
| Online Access: |
http://eprints.binus.ac.id/29148/ http://library.binus.ac.id/Collections/journal_detail.aspx?subject=12&volnoed=Volume 02 / Nomor 01 / February 2006&title=DEVELOPING MARKETING STRATEGY TO INCREASE MARKET SHARE FOR XYZ HOSPITAL |
Daftar Isi:
- As a global brand, XYZ Hospital has succeeded in developing its reputation all around the world, famous for its quality. In order to sustain the brand, the company believes in the values of building company with a soul, and not to loose its values and philosophy along the way of growing in the global market. This research is based on XYZ Hospital’s mission - Develop XYZ Hospital as public health care and become hospital preference for Bintaro community and surroundings by giving optimal service with international standards. The result led to a series of marketing analysis and concluded in a Marketing Program that can be applicable to the company during the period of 2004 – 2006.