DEVELOPING MARKETING STRATEGIES FOR SUSTAINING THE GROWTH OF BINUS SCHOOL
| Main Authors: | Sunarto, Sunarto, Hasan, Sylvia, Meilani P, Iris |
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| Format: | Article PeerReviewed |
| Terbitan: |
Binus University
, 2006
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| Subjects: | |
| Online Access: |
http://eprints.binus.ac.id/29147/ http://library.binus.ac.id/Collections/journal_detail.aspx?subject=12&volnoed=Volume 02 / Nomor 02 / June 2006&title=DEVELOPING MARKETING STRATEGIES FOR SUSTAINING THE GROWTH OF BINUS SCHOOL |
Daftar Isi:
- Sekolah Bina Nusantara or mostly known as Binus School was opened in July 2003, offered the students a full chain of education, from pre-school to senior high school before going to the university. Facing the intense competition, Binus School should be prepared itself too with a series of marketing efforts in order to sustain its growth and anticipating the aggressive competitors’ moves. The presence of this research is going to give the marketing solutions for problem faced by Binus School and gives the management a recent picture of the industry and the emerging trends.