ANALISIS PENGARUH BRAND COMMUNITY DALAM LINGKUNGAN SOCIAL MEDIA MELALUI CUSTOMER CENTRIC MODEL TERHADAP BRAND TRUST SERTA DAMPAKNYA TERHADAP BRAND LOYALTY PADA PT. XL AXIATA TBK
| Main Authors: | MAHMUD, FIRZI, Sevenpri Candra, S.Kom., M.M., Dr. |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2013
|
| Online Access: |
http://eprints.binus.ac.id/27458/1/2012-2-00206-MN%20Abstrak001.pdf http://eprints.binus.ac.id/27458/ http://library.binus.ac.id/Collections/ethesis_detail.aspx?ethesisid=2013-2-00206-MN |
Daftar Isi:
- ANALISIS PENGARUH BRAND COMMUNITY DALAM LINGKUNGAN SOCIAL MEDIA MELALUI CUSTOMER CENTRIC MODEL TERHADAP BRAND TRUST SERTA DAMPAKNYA TERHADAP BRAND LOYALTY PADA PT. XL AXIATA TBK. -