QUALITY GAP AND WILLINGNESS TO PAY A PRICE PREMIUM: A STUDY ON NATIONAL BRAND AND PRIVATE LABEL PRODUCTS IN HYPERMARKET SECTOR IN JAKARTA
| Main Author: | CHOER, RAINA |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2013
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| Subjects: | |
| Online Access: |
http://eprints.binus.ac.id/27094/1/abstrak_2013_0045.pdf http://eprints.binus.ac.id/27094/ http://library.binus.ac.id/Collections/ethesis_detail.aspx?ethesisid=BI-MK-2013-0045 |
Daftar Isi:
- QUALITY GAP AND WILLINGNESS TO PAY A PRICE PREMIUM: A STUDY ON NATIONAL BRAND AND PRIVATE LABEL PRODUCTS IN HYPERMARKET SECTOR IN JAKARTA - Quality gap, willingness to pay, price premium, national brand, private label, hypermarket sector in Jakarta