PENGARUH EXPERIENTIAL MARKETING DAN RELATIONSHIP MARKETING TERHADAP EXPERIENTIAL VALUE DAN DAMPAKNYA TERHADAP CUSTOMER BEHAVIORAL INTENTION (STUDI KASUS: NANNY\'S PAVILLON TERRACE - CENTRAL PARK MALL)
| Main Authors: | UTARIE, NOVY, Dr. Ir. Harjanto Prabowo, MM, Prof. |
|---|---|
| Format: | Thesis NonPeerReviewed |
| Terbitan: |
, 2013
|
| Online Access: |
http://eprints.binus.ac.id/26310/ http://library.binus.ac.id/Collections/ethesis_detail.aspx?ethesisid=2013-1-00073-MN |
Daftar Isi:
- PENGARUH EXPERIENTIAL MARKETING DAN RELATIONSHIP MARKETING TERHADAP EXPERIENTIAL VALUE DAN DAMPAKNYA TERHADAP CUSTOMER BEHAVIORAL INTENTION (STUDI KASUS: NANNY\'S PAVILLON TERRACE - CENTRAL PARK MALL) -