ANALYSIS OF INFLUENCE BRAND TRUST AND BRAND IMAGE TOWARDS PURCHASE DECISION THE PRIVATE LABEL PRODUCT AND THEIR IMPACT ON BRAND LOYALTY
| Main Authors: | Dewanti, Retno, Ismail, Ishak, Tasrihanto, Muhammad Jalu, Prabowo, Aditya |
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| Format: | Proceeding PeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2010
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| Subjects: | |
| Online Access: |
http://eprints.binus.ac.id/24972/1/retno7.pdf http://eprints.binus.ac.id/24972/ |