ANALYSIS OF CORPORATE SOCIAL RESPONSIBILITY PROGRAMS TOWARDS CONSUMERS' ATTITUDE AND THE IMPACT ON BRAND LOYALTY OF THE BODY SHOP

Main Author: Dewanti, Retno
Format: Proceeding PeerReviewed Book
Bahasa: eng
Terbitan: , 2008
Subjects:
Online Access: http://eprints.binus.ac.id/24966/1/retno1.pdf
http://eprints.binus.ac.id/24966/