PENGARUH PRIVATE LABEL STRATEGY TERHADAP SHOPPING PREFERENCE MELALUI BRAND EQUITY (STUDI KASUS GIANT PODOK GEDE)
| Main Authors: | KUSUMA UTAMI, ARIMBI, Tang Herman, Robertus |
|---|---|
| Format: | Thesis NonPeerReviewed pdf |
| Bahasa: | eng |
| Terbitan: |
, 2012
|
| Online Access: |
http://eprints.binus.ac.id/24588/1/2011-2-01676-MN%20Abstrak001.pdf http://eprints.binus.ac.id/24588/ http://library.binus.ac.id/Collections/ethesis_detail.aspx?ethesisid=2012-2-01676-MN |