THE EFFECT OF MENU DESIGN TOWARDS CUSTOMER PURCHASE INTENTION: A CASE STUDY OF WAROENG MAS KEMAL RESTAURANT
| Main Authors: | KEMAL RAUSYAN FIKRI, MAS, Seiichi Ramadhan, Ahmad |
|---|---|
| Format: | Thesis NonPeerReviewed pdf |
| Bahasa: | eng |
| Terbitan: |
, 2012
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| Subjects: | |
| Online Access: |
http://eprints.binus.ac.id/24160/1/ABSTRAK_242.pdf http://eprints.binus.ac.id/24160/ http://library.binus.ac.id/Collections/ethesis_detail.aspx?ethesisid=BI-HT-2012-0163 |
Daftar Isi:
- THE EFFECT OF MENU DESIGN TOWARDS CUSTOMER PURCHASE INTENTION: A CASE STUDY OF WAROENG MAS KEMAL RESTAURANT - Menu design, Menu appearance, Menu message, Picture, Purchase intention