THE EFFECT OF CONSUMERS PERSONAL RECIPROCITY TOWARDS FUTURE PURCHASE INTENTION; A STUDY OF SMARTPHONE USERS IN JAKARTA
| Main Authors: | JIVATRAM DURGANI, NIKITA, Rinawati Simanjunt, Evi |
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| Format: | Thesis NonPeerReviewed pdf |
| Bahasa: | eng |
| Terbitan: |
, 2012
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| Subjects: | |
| Online Access: |
http://eprints.binus.ac.id/24157/1/ABSTRAK_250.pdf http://eprints.binus.ac.id/24157/ http://library.binus.ac.id/Collections/ethesis_detail.aspx?ethesisid=BI-MK-2012-0171 |
Daftar Isi:
- THE EFFECT OF CONSUMERS PERSONAL RECIPROCITY TOWARDS FUTURE PURCHASE INTENTION; A STUDY OF SMARTPHONE USERS IN JAKARTA - Brand Trust, Brand Loyalty, Product Familiarity, Personal Reciprocity and Future Purchase Intentions.