THE INFLUENCE OF EXPERIENTIAL MARKETING, EMOTIONAL BRANDING, BRAND TRUST TOWARDS BRAND LOYALTY
| Main Authors: | Dewanti, Retno, Fie Chu, Tjia, Wibisono, Steven |
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| Format: | Article PeerReviewed |
| Terbitan: |
Binus University
, 2011
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| Subjects: | |
| Online Access: |
http://eprints.binus.ac.id/16182/ http://library.binus.ac.id/Collections/journal_detail.aspx?subject=21&volnoed=Volume 02 / Nomor 02 / November 2011&title=THE INFLUENCE OF EXPERIENTIAL MARKETING, EMOTIONAL BRANDING, BRAND TRUST TOWARDS BRAND LOYALTY |