PENGARUH PROMOSI DAN ATRIBUT PRODUKTERHADAP KEPUTUSAN PEMBELIAN PADA PRODUKTELKOM SPEEDY
| Main Author: | Achmad Kuncoro, Engkos |
|---|---|
| Format: | Article PeerReviewed |
| Terbitan: |
Binus University
, 2010
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| Subjects: | |
| Online Access: |
http://eprints.binus.ac.id/16039/ http://library.binus.ac.id/Collections/journal_detail.aspx?subject=21&volnoed=Volume 01 / Nomor 02 / February 2010&title=PENGARUH PROMOSI DAN ATRIBUT PRODUKTERHADAP KEPUTUSAN PEMBELIAN PADA PRODUKTELKOM SPEEDY |
Daftar Isi:
- Intention of this research is to know variable influence of Promotion to buy decision, To know influence of Attribute variable of Product to Buy Decision, To know variable link of Promotion with Attribute of Product, to know influence of Promotion and Attribute of Product by simultant to Buy Decision, To know and analyse which factor is the most dominant in influencing Buy Lision. Method of Research used is Doubled Regretion Analyss with equation regretion that is Y = a + blX, + b&2 . based on result Doubled Regretion analyse obtained equation Y = - 0,408 + 0.701 Xi + 0,188 X2, Where @ = 62,4 % means by simultant there is influence between Promotion and Attribute of Product to Buy Decision of product of Teikom Speedy in Telkorn company, North Jakatta. The rest 366% influenced by factor - other factor. promotion And Attribute of effertve product in giving positive influence to buy Decision.