BRAND REVITALIZATION: PENCIPTAAN BRAND IMAGE PRODUK GREEN SANDS BEBAS ALKOHOL MELALUI MARKETING COMMUNICATION (ADVERTISING DAN PUBLIC RELATION) PADA PT MULTI BINTANG INDONESIA Tbk

Main Authors: Tri Adhikara, Cooky, Kusuma Nurparamesti, Sindy
Format: Article PeerReviewed
Terbitan: Binus University , 2011
Subjects:
Online Access: http://eprints.binus.ac.id/15856/
http://library.binus.ac.id/Collections/journal_detail.aspx?subject=12&volnoed=Volume 02 / Nomor 01 / May 2011&title=BRAND REVITALIZATION: PENCIPTAAN BRAND IMAGE PRODUK GREEN SANDS BEBAS ALKOHOL MELALUI MARKETING COMMUNICATION (ADVERTISING DAN PUBLIC RELAT