ANALISIS PENGARUH SERVICE QUALITY DAN IMPLEMENTASI EXPERIENTAL MARKETING TERHADAP CUSTOMER ATTITUDE DAN DAMPAKNYA TERHADAP CUSTOMER INTENTION PADA THEME PARK (STUDI KASUS DUNIA FANTASI, TAMAN IMPIAN JAYA ANCOL, JAKARTA UTARA)
| Main Author: | EFRARIN PURNAMADITA, DWI |
|---|---|
| Format: | Thesis NonPeerReviewed pdf |
| Bahasa: | eng |
| Terbitan: |
, 2012
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| Subjects: | |
| Online Access: |
http://eprints.binus.ac.id/14260/1/2012-1-00445-MN%20Abstrak.pdf http://eprints.binus.ac.id/14260/ http://library.binus.ac.id/Collections/ethesis_detail.aspx?ethesisid=2012-1-00445-MN |
Daftar Isi:
- ANALISIS PENGARUH SERVICE QUALITY DAN IMPLEMENTASI EXPERIENTAL MARKETING TERHADAP CUSTOMER ATTITUDE DAN DAMPAKNYA TERHADAP CUSTOMER INTENTION PADA THEME PARK (STUDI KASUS : DUNIA FANTASI, TAMAN IMPIAN JAYA ANCOL, JAKARTA UTARA) - Service Quality, Experiential Marketing, Customer Attitude, Customer Intention