PENGARUH NILAI SIMBOLIS DAN UTILITARIAN PERSEPSIAN PADA SIKAP KONSUMEN DAN NIAT BELI
| Main Author: | R, i t a |
|---|---|
| Format: | Article PeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
Binus University
, 2011
|
| Subjects: | |
| Online Access: |
http://eprints.binus.ac.id/13920/1/0202-1111%2025_MN%20-%20Rita_setting-ABSTRACT.pdf http://eprints.binus.ac.id/13920/ |