THE INFLUENCE OF EXPERIENTIAL MARKETING, EMOTIONAL BRANDING, BRAND TRUST TOWARDS BRAND LOYALTY
| Main Authors: | Retno, Dewanti, Tjia, Fie Chu, Steven, Wibisono |
|---|---|
| Format: | Article PeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
Binus University
, 2011
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| Subjects: | |
| Online Access: |
http://eprints.binus.ac.id/13864/1/0202-1111%2042%20-%20MN%20-%20Retno%20Dewanti%20-%20Tjia%20Fie%20Chu_setting-ABSTRACT.pdf http://eprints.binus.ac.id/13864/ |