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PENGARUH STORE ATMOSPHERE DAN STORE IMAGE TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA TOKO BUKU GRAMEDIA PONDOK INDAH

Main Authors: Vitta, Maretha, Engkos, Achmad Kuncoro
Format: Article PeerReviewed Book
Bahasa: eng
Terbitan: Binus University , 2011
Subjects:
Management
Online Access: http://eprints.binus.ac.id/13856/1/0202-1111%2031_19%20-%20MN%20-%20Engkos%20Ahmad%20Kuncoro_setting-ABSTRACT.pdf
http://eprints.binus.ac.id/13856/
ctrlnum 13856
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language eng
format Journal:Article
Journal
PeerReview:PeerReviewed
PeerReview
Book:Book
Book
author Vitta, Maretha
Engkos, Achmad Kuncoro
title PENGARUH STORE ATMOSPHERE DAN STORE IMAGE TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA TOKO BUKU GRAMEDIA PONDOK INDAH
publisher Binus University
publishDate 2011
topic Management
url http://eprints.binus.ac.id/13856/1/0202-1111%2031_19%20-%20MN%20-%20Engkos%20Ahmad%20Kuncoro_setting-ABSTRACT.pdf
http://eprints.binus.ac.id/13856/
contents This research is to identify the influence of store atmosphere (X1) and store image (X2) towards consumers purchase decision (Y) in Gramedia bookstore Pondok Indah. The method used in this research is descriptive method, with multiple regression analysis technique, through using data gathered from distribution questionnaire to 100 samples of consumers in Gramedia bookstore Pondok Indah. The analysis result showed that store atmosphere and store image have significant influent towards consumers purchase decision in Gramedia bookstore Pondok Indah. In other words, the purchase decision of consumers in Gramedia bookstore Pondok Indah is influenced significantly by store atmosphere and store image in the mind of the consumers.
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institution Universitas Bina Nusantara
institution_id 106
institution_type library:university
library
library Binus University Library and Knowledge Center
library_id 478
collection Binus University e-Thesis Repository
repository_id 3176
city JAKARTA BARAT
province DKI JAKARTA
repoId IOS3176
first_indexed 2016-09-23T10:49:11Z
last_indexed 2016-09-23T10:49:11Z
recordtype dc
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