ANALISIS INTERNAL PERUSAHAAN (STRENGTH & WEAKNESS),MENGGUNAKAN KONSEP RESOURCE-BASED VIEW OF THE FIRM DENGAN KERANGKA VRIO
| Main Author: | Son, Wandrial |
|---|---|
| Format: | Article PeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
Binus University
, 2011
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| Subjects: | |
| Online Access: |
http://eprints.binus.ac.id/13493/1/0202-1111%2002_MN%20-%20Son%20Wandrial%20-%20REVISI_setting-ABSTRACT.pdf http://eprints.binus.ac.id/13493/ |
Daftar Isi:
- Problems in the companys internal environmental analysis is to determine the strengths andweaknesses (internal resources), we did not have reasonable grounds to determine whether the companysinternal resources as a strength or weakness. Before we can determine whether a resource can be categorized asstrengths or weaknesses, we must have a certain criteria so that appropriate resources are said to be a strengthor weakness