ANALISIS PENGARUH CORPORATE IMAGE DAN ATRIBUT PRODUK TERHADAP BRAND TRUST SERTA DAMPAKNYA TERHADAP KEPUTUSAN PEMBELIAN PELUMAS PERTAMINA PRIMA XP (STUDI KASUS OLIMART PERTAMINA FARLY, CV. FARLY SERVICE)
| Main Authors: | ELFIAN, FERDY, HANUM, SARITA |
|---|---|
| Format: | Thesis NonPeerReviewed pdf |
| Bahasa: | eng |
| Terbitan: |
, 2011
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| Subjects: | |
| Online Access: |
http://eprints.binus.ac.id/12568/1/2011-2-00606-mn%20ABSTRAK.pdf http://eprints.binus.ac.id/12568/ http://library.binus.ac.id/Collections/ethesis_detail.aspx?ethesisid=2011-2-00606-MN |
Daftar Isi:
- ANALISIS PENGARUH CORPORATE IMAGE DAN ATRIBUT PRODUK TERHADAP BRAND TRUST SERTA DAMPAKNYA TERHADAP KEPUTUSAN PEMBELIAN PELUMAS PERTAMINA PRIMA XP (STUDI KASUS : OLIMART PERTAMINA FARLY, CV. FARLY SERVICE) - Corporate Image, Atribut Produk, Brand Trust, Keputusan Pembelian