Analisis Elemen-Elemen Ekuitas Merek (Brand Equity) Dari Produk Wafer
| Main Author: | Aries, Aries |
|---|---|
| Format: | Thesis NonPeerReviewed pdf |
| Bahasa: | eng |
| Terbitan: |
, 2004
|
| Subjects: | |
| Online Access: |
http://eprints.binus.ac.id/10640/1/ABSTRAK04-24.pdf http://eprints.binus.ac.id/10640/ http://library.binus.ac.id/Collections/ethesis_detail.aspx?ethesisid=TS2004-0024 |
Daftar Isi:
- Analisis Elemen-Elemen Ekuitas Merek (Brand Equity) Dari Produk Wafer - brand, equity, awareness, association, perceived quality, loyalty, wafer