PENGARUH PRICE PERCEPTIONS, PERCEIVED QUALITY, DAN BRAND AWARENESS TERHADAP INTENTION TO BUY PADA INDUSTRI PENERBANGAN (STUDI PADA PT. Indonesia AirAsia)
| Main Author: | PRAWIRANATA, ALDIANSYAH |
|---|---|
| Format: | Thesis NonPeerReviewed pdf |
| Bahasa: | eng |
| Terbitan: |
, 2010
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| Subjects: | |
| Online Access: |
http://eprints.binus.ac.id/10167/1/Abstrak__10-109.pdf http://eprints.binus.ac.id/10167/ http://library.binus.ac.id/Collections/ethesis_detail.aspx?ethesisid=TS-R-2010-0109 |
Daftar Isi:
- PENGARUH PRICE PERCEPTIONS, PERCEIVED QUALITY, DAN BRAND AWARENESS TERHADAP INTENTION TO BUY PADA INDUSTRI PENERBANGAN (STUDI PADA PT. Indonesia AirAsia) - Price perceptions, perceived quality, brand awareness, intentions to buy