ANALISIS PENGARUH BRAND EQUITY TERHADAP PURCHASE DECISION PADA TOKO 7-ELEVEN DI JAKARTA
| Main Author: | NULL, NULL |
|---|---|
| Format: | Thesis NonPeerReviewed pdf |
| Bahasa: | eng |
| Terbitan: |
, 2010
|
| Subjects: | |
| Online Access: |
http://eprints.binus.ac.id/10161/1/Abstrak__10-98.pdf http://eprints.binus.ac.id/10161/ http://library.binus.ac.id/Collections/ethesis_detail.aspx?ethesisid=TS-R-2010-0098 |
Daftar Isi:
- ANALISIS PENGARUH BRAND EQUITY TERHADAP PURCHASE DECISION PADA TOKO 7-ELEVEN DI JAKARTA - Brand equity, purchase decision