PENGARUH VERTICAL BRAND EXTENSION TERHADAP BRAND EQUITY STUDI EMPIRIS PADA SOUR SALLY
| Main Author: | EDISON, DANIEL |
|---|---|
| Format: | Thesis NonPeerReviewed pdf |
| Bahasa: | eng |
| Terbitan: |
, 2010
|
| Subjects: | |
| Online Access: |
http://eprints.binus.ac.id/10156/1/Abstrak__10-86.pdf http://eprints.binus.ac.id/10156/ http://library.binus.ac.id/Collections/ethesis_detail.aspx?ethesisid=TS-R-2010-0086 |
Daftar Isi:
- PENGARUH VERTICAL BRAND EXTENSION TERHADAP BRAND EQUITY : STUDI EMPIRIS PADA SOUR SALLY - Vertical brand extension, brand equity, perceived image fit, customers attitude toward brand extension, distancing technique.