Analisis Industri Bisnis Jasa Online Ride Sharing di Indonesia
| Main Authors: | Wibawa, Berto Mulia, Rahmawati, Yani, Rainaldo, Mathias |
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| Format: | Article info application/pdf eJournal |
| Bahasa: | eng |
| Terbitan: |
Faculty of Economic and Business
, 2018
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| Subjects: | |
| Online Access: |
http://journal.uinjkt.ac.id/index.php/esensi/article/view/5739 http://journal.uinjkt.ac.id/index.php/esensi/article/view/5739/pdf |
Daftar Isi:
- Analysis of Online Ride Sharing Business Industry in IndonesiaInnovation in transportation sector with sharing economy principal has create new service sector which is named online ride sharing service. There are a lot of online ride-sharing service players in Indonesia such as Go-Jek, Grab, and Uber. Nowadays, government also have rules on changing the condition of online ride-sharing. Therefore, industry analysis is needed to be analyze further to know the industry attractiveness of the online-ride sharing service. This study aims to analyze the level of attractiveness in online ride-sharing industry in Indonesia. This study used descriptive-explorative method on identifying Porter’s Five Forces as tools in industry analysis. Data collection is using ghost interview method to the selected driver. The conclusion is online-ride sharing industry in Indonesia is quite attractive to be developed in the future because the number of customers has not reached the maximum point, moreover the industry may offer a very diverse product differentiationDOI: 10.15408/ess.v8i1.5739