PENGARUH STORE ATMOSPHERE (SUASANA TOKO) TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA TOKO BUKU GRAMEDIA PADANG
| Main Author: | SITI, PATIMAH |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | ind |
| Terbitan: |
, 2012
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| Subjects: | |
| Online Access: |
http://scholar.unand.ac.id/8208/1/1651.pdf http://scholar.unand.ac.id/8208/ |
Daftar Isi:
- The purpose of this study was to determine the effect of store atmosphere (atmosphere stores) to the buying decision konusmen the Scholastic Bookstore Padang. Sample of this research is the consumer who has ever bought a book at the Scholastic Bookstore Padang. Source of data used in this study is the primary data that is by distributing a questionnaire. The analysis used was multiple linear regression analysis. From the regression results found that together, and partial store atmosphere (the atmosphere of the store) in the form of the exterior, general interior, store layout, and interior displays affect consumer purchasing decisions on the Scholastic Bookstore Padang.