Pengaruh Fashion Involvement, Hedonic Consumption Tendency, Availability of Money, Availability of Time, dan Positive EmotionTerhadap Impulse Buying Behaviour Konsumen Produk Fashion Ramayana Department Store Payakumbuh
| Main Author: | INDAH, NOVALIA SARI |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | ind |
| Terbitan: |
, 2016
|
| Subjects: | |
| Online Access: |
http://scholar.unand.ac.id/23521/1/1.%20cover%20dan%20abstrak.pdf http://scholar.unand.ac.id/23521/2/2.%20BAB%201%20%28PENDAHULUAN%29.pdf http://scholar.unand.ac.id/23521/3/3.%20BAB%20V%20%28PENUTUP%20ATAU%20KESIMPULAN%29.pdf http://scholar.unand.ac.id/23521/5/4.%20DAFTAR%20PUSTAKA.pdf http://scholar.unand.ac.id/23521/6/5.%20tugas%20akhir%20ilmiah%20utuh.pdf http://scholar.unand.ac.id/23521/ |
| ctrlnum |
23521 |
|---|---|
| fullrecord |
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<dc schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd"><relation>http://scholar.unand.ac.id/23521/</relation><title>Pengaruh Fashion Involvement, Hedonic Consumption Tendency,
Availability of Money, Availability of Time, dan Positive
EmotionTerhadap Impulse Buying Behaviour Konsumen Produk
Fashion Ramayana Department Store Payakumbuh</title><creator>INDAH, NOVALIA SARI</creator><subject>HB Economic Theory</subject><subject>HD28 Management. Industrial Management</subject><description>Penelitian ini bertujuan untuk mengetahui pengaruh Fashion Involvement, Hedonic Consumption Tendency, Availability of Money, Availability of Time, dan Positive Emotion Terhadap Impulse Buying Behaviour Konsumen Produk Fashion Ramayana Department Store Payakumbuh. Jenis penelitian yang digunakan adalah explanatory research dengan pendekatan kuantitatif. Sampel yang digunakan berjumlah 100 orang responden dengan teknik pengambilan sampel purposive sampling yaitu masyarakat Kota Payakumbuh yang pernah berbelanja produk fashion di Ramayana Department Store Payakumbuh. Teknik pengumpulan data adalah kuesioner. Analisis data yang digunakan dalam penelitian ini adalah Structural Equetion Models (SEM) dengan bantuan program SmartPLS version 3.0. Hasil penelitian menunjukkan bahwa adanya pengaruh positif dan signifikan Hedonic Consumption Tendency dan Availability of Money terhadap Positive Emotion serta adanya pengaruh positif dan signifikan Fashion Involvement dan Positive Emotion terhadap Impulse Buying Behaviour. Namun dalam penelitian ini juga menemukan bahwa Fashion Involvement dan Availability of Time tidak berpengaruh signifikan terhadap Positive Emotion, begitu juga dengan Hedonic Consumption Tendency tidak berpengaruh signifikan terhadap Impulse Buying Behaviour Konsumen Produk Fashion Ramayana Department Store Payakumbuh.

Kata kunci: Availability of Money, Availability of Time, Fashion Involvement, Hedonic Consumption Tendency, Impulse Buying Behaviour, Positive Emotion, Structural Equetion Models (SEM)</description><date>2016-04-22</date><type>Thesis:Thesis</type><type>PeerReview:NonPeerReviewed</type><type>Book:Book</type><language>ind</language><identifier>http://scholar.unand.ac.id/23521/1/1.%20cover%20dan%20abstrak.pdf</identifier><type>Book:Book</type><language>ind</language><identifier>http://scholar.unand.ac.id/23521/2/2.%20BAB%201%20%28PENDAHULUAN%29.pdf</identifier><type>Book:Book</type><language>ind</language><identifier>http://scholar.unand.ac.id/23521/3/3.%20BAB%20V%20%28PENUTUP%20ATAU%20KESIMPULAN%29.pdf</identifier><type>Book:Book</type><language>ind</language><identifier>http://scholar.unand.ac.id/23521/5/4.%20DAFTAR%20PUSTAKA.pdf</identifier><type>Book:Book</type><language>ind</language><identifier>http://scholar.unand.ac.id/23521/6/5.%20tugas%20akhir%20ilmiah%20utuh.pdf</identifier><identifier> INDAH, NOVALIA SARI (2016) Pengaruh Fashion Involvement, Hedonic Consumption Tendency, Availability of Money, Availability of Time, dan Positive EmotionTerhadap Impulse Buying Behaviour Konsumen Produk Fashion Ramayana Department Store Payakumbuh. Diploma thesis, Universitas Andalas. </identifier><recordID>23521</recordID></dc>
|
| language |
ind |
| format |
Thesis:Thesis Thesis PeerReview:NonPeerReviewed PeerReview Book:Book Book |
| author |
INDAH, NOVALIA SARI |
| title |
Pengaruh Fashion Involvement, Hedonic Consumption Tendency,
Availability of Money, Availability of Time, dan Positive
EmotionTerhadap Impulse Buying Behaviour Konsumen Produk
Fashion Ramayana Department Store Payakumbuh |
| publishDate |
2016 |
| topic |
HB Economic Theory HD28 Management. Industrial Management |
| url |
http://scholar.unand.ac.id/23521/1/1.%20cover%20dan%20abstrak.pdf http://scholar.unand.ac.id/23521/2/2.%20BAB%201%20%28PENDAHULUAN%29.pdf http://scholar.unand.ac.id/23521/3/3.%20BAB%20V%20%28PENUTUP%20ATAU%20KESIMPULAN%29.pdf http://scholar.unand.ac.id/23521/5/4.%20DAFTAR%20PUSTAKA.pdf http://scholar.unand.ac.id/23521/6/5.%20tugas%20akhir%20ilmiah%20utuh.pdf http://scholar.unand.ac.id/23521/ |
| contents |
Penelitian ini bertujuan untuk mengetahui pengaruh Fashion Involvement, Hedonic Consumption Tendency, Availability of Money, Availability of Time, dan Positive Emotion Terhadap Impulse Buying Behaviour Konsumen Produk Fashion Ramayana Department Store Payakumbuh. Jenis penelitian yang digunakan adalah explanatory research dengan pendekatan kuantitatif. Sampel yang digunakan berjumlah 100 orang responden dengan teknik pengambilan sampel purposive sampling yaitu masyarakat Kota Payakumbuh yang pernah berbelanja produk fashion di Ramayana Department Store Payakumbuh. Teknik pengumpulan data adalah kuesioner. Analisis data yang digunakan dalam penelitian ini adalah Structural Equetion Models (SEM) dengan bantuan program SmartPLS version 3.0. Hasil penelitian menunjukkan bahwa adanya pengaruh positif dan signifikan Hedonic Consumption Tendency dan Availability of Money terhadap Positive Emotion serta adanya pengaruh positif dan signifikan Fashion Involvement dan Positive Emotion terhadap Impulse Buying Behaviour. Namun dalam penelitian ini juga menemukan bahwa Fashion Involvement dan Availability of Time tidak berpengaruh signifikan terhadap Positive Emotion, begitu juga dengan Hedonic Consumption Tendency tidak berpengaruh signifikan terhadap Impulse Buying Behaviour Konsumen Produk Fashion Ramayana Department Store Payakumbuh.
Kata kunci: Availability of Money, Availability of Time, Fashion Involvement, Hedonic Consumption Tendency, Impulse Buying Behaviour, Positive Emotion, Structural Equetion Models (SEM) |
| id |
IOS3153.23521 |
| institution |
Universitas Andalas |
| institution_id |
24 |
| institution_type |
library:university library |
| library |
Perpustakaan Universitas Andalas |
| library_id |
275 |
| collection |
eSkripsi Universitas Andalas |
| repository_id |
3153 |
| city |
KOTA PADANG |
| province |
SUMATERA BARAT |
| repoId |
IOS3153 |
| first_indexed |
2017-07-31T23:26:20Z |
| last_indexed |
2017-07-31T23:26:20Z |
| recordtype |
dc |
| _version_ |
1766034885847285760 |
| score |
17.538404 |