The Affect of Perceived Behavioral Control Toward Counterfeit Bag Purchase Intention Mediated by Customer Attitude (A Study of Housewife Perception in Padang city)
| Main Author: | Afiantri, Nina Laili |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | ie |
| Subjects: | |
| Online Access: |
http://scholar.unand.ac.id/22779/6/cover%2Babstract.pdf http://scholar.unand.ac.id/22779/2/1%20CHAPTER%20I.pdf http://scholar.unand.ac.id/22779/3/5%20CHAPTER%20V.pdf http://scholar.unand.ac.id/22779/4/6%20REFERENCES%20..pdf http://scholar.unand.ac.id/22779/5/Nina%20Laili%20Afiantri%20%281310521026%29.pdf http://scholar.unand.ac.id/22779/ |
Daftar Isi:
- The research has the purpose to find out the affect between Perceived Behavioral Control toward Counterfeit Product Purchase Purchase Intention Mediated by Customer Attitude (A Study of : Housewife Perception in Padang city). The data obtained through questionnaire. The Sample were drwan from 110 housewife i Padang City. The data analyzed by using SPSS 21 and SmartPLS 3.0. in this researchthere are 3 variable; those are independent variable which is Perceived Behavioral Control. The dependent variable which is Purchase Intention. And the mediating variable is customer Attitude. The finding the affect between variable has a positively affect. Keyword: Perceived Behavioral Control, Purchase Intention, Customer Attitude