The Impact of Online Advertisement on College Student Purchase Intention A Study of: Andalas University, Padang State University and Putra Indonesia University
| Main Author: | Risha, Fadila Sy |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2015
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| Subjects: | |
| Online Access: |
http://scholar.unand.ac.id/1510/1/201512101745th_thesis.pdf http://scholar.unand.ac.id/1510/ |
Daftar Isi:
- the research has the purpose to find out and analyze the impact of online advertisement on college student purchase intention. the research was conducted on college student in Andalas University, Padang States University and Putra Indenesia University. the samples were drawn from 210 respondens using purposive sampling method. the data analyzed by using SPSS 22. the finding indecates that online adveristmen featur, demographic factor, custumer attitud on online advertisement give an impact to increase college student purchase intention. kaywords: online advertisement, online advertisement features, demographic factor, custumer attitud, purchase intention.