Developing an on-campus Developing an on-campus creative economy clinic to elevate the creative economy clinic to elevate the quality of existing community service program
Main Authors: | Zainal, Andri, Farza, T. Citra Nissa, Harahap, Khairunnisa, Putra, Pasca Dwi |
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Format: | Article PeerReviewed Book |
Bahasa: | ind |
Terbitan: |
Management Research Center, Department of Management, Faculty of Economics, Universitas Indonesia
, 2020
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Subjects: | |
Online Access: |
http://digilib.unimed.ac.id/49015/1/Article.pdf http://digilib.unimed.ac.id/49015/2/Turnitin.pdf http://digilib.unimed.ac.id/49015/ https://scholarhub.ui.ac.id/cgi/viewcontent.cgi?article=1080&context=ajce |
Daftar Isi:
- The ongoing community service program has not provided optimal and sustainable outcomes that can improve the creative economy sector as a partner, especially in the era of technological disruption. This study describes the importance of setting up a creative economy clinic at the university, which is based on the needs of upscaling local micro, small, and medium enterprises (MSMEs’) performance. The discussions presented in the paper arise from a qualitative conceptual study using an instrumental case study approach, linking insights from theoretical perspectives and works across disciplines that concern the development of a creative economy clinic. The results of the discussion highlight the potential outcomes of establishing an on-campus creative economy clinic, ensuring the business sustainability of MSMEs in the era of disruptive technology. An initial assessment related to the needs of MSMEs is required as a strategic step in the development of the ecosystem of related creative economy clinics using each university’s competitive advantage.