Daftar Isi:
  • This study aims to analyze the feasibility of a hydroponic business on a home industry scale. This research tries to respond to the rising hydroponic farming system, which allows it to be applied as an alternative to a home business. However, this development is not yet optimal for new entrepreneurs because the investment value is relatively high. Meanwhile, a business feasibility study is needed to justify that the high investment value is commensurate with the profitability generated from the hydroponic business. The feasibility study results indicate that the hydroponic business with a home industry scale has excellent profitability. However, despite having a good return ratio, the income generated is relatively small as the primary income. Therefore, there is a need for continuous development in the hydroponic business to increase the production capacity of the hydroponic system. Furthermore, further studies are needed regarding market acceptance of hydroponic products to ensure the company’s sustainability. Nevertheless, this study has provided empirical evidence that the hydroponic industry has potential and financial benefits as an alternative to starting a home-based business.