Intertextuality in Travel Umroh Advertisement
| Main Authors: | Nasution, Afifah Nurul Khoirot, Pulungan, Anni Holila, Setia, Eddy |
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| Format: | Proceeding PeerReviewed Book |
| Bahasa: | ind |
| Terbitan: |
Universitas Negeri Medan
, 2018
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| Subjects: | |
| Online Access: |
http://digilib.unimed.ac.id/35367/1/COVER..pdf http://digilib.unimed.ac.id/35367/2/DAFTAR%20ISI.pdf http://digilib.unimed.ac.id/35367/3/ARTICLE.pdf http://digilib.unimed.ac.id/35367/ http://aisteel2018.unimed.ac.id |
Daftar Isi:
- This study deals with intertextual in Travel Umroh Advertisement. It was aimed to investigate the Intertextual realized in Travel Umroh Advertisement. This study used qualitative method then the design was descriptive qualitative research. The results of the research reveal major types of Intertextual in the advertisements. From the analysis carried out, it is found that text describes the travel concerned to contribute in shaping and reshaping the image of him by building his identity as a good and clean travel. In addition, cosumers are placed in the position of pilgrims who are facilitated without having to pay expensive to perform worship.Intertextually, umrah travel advertisements use text elements or other events to form a new perspective for advertisement readers. Quotation and language Allusion are dominant intertextuality form in the travel advertisement. Umroh travel advertisements become a media to build the travel's image.