A CRITICAL DISCOURSE ANALYSIS ON WARDAH HALAL BEAUTY ADVERTISEMENTS
| Main Authors: | Siregar, Ayu Lestari, Butar- butar, Mei Lastri E.F |
|---|---|
| Format: | Proceeding PeerReviewed Book |
| Bahasa: | ind |
| Terbitan: |
, 2017
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| Subjects: | |
| Online Access: |
http://digilib.unimed.ac.id/30241/1/cover.pdf http://digilib.unimed.ac.id/30241/2/proceeding.pdf http://digilib.unimed.ac.id/30241/ http://aisteel2017.unimed.ac.id/wp-content/uploads/2018/03/229-231.pdf |
Daftar Isi:
- This paper examines six beauty advertisements of Wardah cosmetics brand. This study applies Fairclough Three Dimensional Critical Discourse Analysis. The advertisements offer an idealised lifestyle and assume that readers unable to decide rationally, so the readers consider the advertisements are indeed true.This study revealed how the ideology of beauty is now composed on stereotypes how halal beatuy products are safe and better for body and soul. Ideologious language is used to control people’s mind. Thus the advertisers use language as power to gain control over others.