A Simulation Model To Analyze The Growth Of Cellular Market
| Main Authors: | Suryani, Erma, Restyandani, Dinar, Dewi, Lily Puspa, Hendrawan, Rully Agus |
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| Format: | Proceeding PeerReviewed application/pdf |
| Terbitan: |
, 2013
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| Subjects: | |
| Online Access: |
https://repository.petra.ac.id/16461/1/Publikasi1_98011_1131.pdf https://repository.petra.ac.id/16461/ |
Daftar Isi:
- Today, cellular industries are experiencing customer growth in recent years, so that the company continues to seek in increasing the number of customers to win the competition in mobile industry. For developing countries such as Indonesia, mobile services become a very significant part of the overall technology infrastructure. Increasing the number of mobile operators in Indonesia indicates the competition between operators become more stringent. The phenomenon of competition seen in the Indonesian mobile market is a price war between mobile operators. Communities will move to competitors when they feel there are a cost and a more favorable tariff schemes. Mechanisms of competition in this market involve complex feedback effects between individual service providers and with their operating environment. In this research, we utilized system dynamics simulation model as a method to forecast the future growth of mobile customers. Based on the valid model, then we developed some scenarios to increase the number of customers as the inputs for decision maker in making effective decisions