Understanding Characteristics of Elderly High End Customers and The Influence Towards Buying Intentions
Main Authors: | Hairodin, Nadia Vita, Ihalauw, John J.O.I. |
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Format: | Proceeding application/pdf |
Terbitan: |
Fakultas Ekonomika dan Bisnis Universitas Kristen Satya Wacana
, 2015
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Subjects: | |
Online Access: |
http://repository.uksw.edu/handle/123456789/5803 |
Daftar Isi:
- 3rd Economics & Business Research Festival. Proceeding Seminar &Call For Papers : Business Dynamics Toward Competitive Economic Region Of Asean (Salatiga : 2014), p. 606 - 619
- The world’s population is aging. Elderly consumers (50+) are increasing and becoming attractive target market. However, in Indonesia, there have not been many research conducted in studying the elderly. The fact that they are still active, dynamic, able and willing to spend is overlooked. Seeing this gap, this research is undertaken to understand the current condition of elderly consumers and how it affects their buying intentions. This qualitative research is guided by several theoretical foundations and carried out through data triangulation with four key respondents from high end class with age range of 53 to 71 years old. The result and discussion show that apart from age and socioeconomic status there are many factors that significantly influence their buying intention such as, attitude on retirement, household life cycle, health, perceived age, activities and occupational background. The linkages of all these variables are depicted in the proposed minitheory which summarizes of the research results. In the future, there will be researches that could be conducted to explore each of the aforementioned propositions with more diverse respondents’ background