Kajian Faktor – Faktor Pendorong Eksistensi dan Penghambat Potensi Pengrajin Alas Kaki Kota Medan Fakultas Ekonomika dan Bisnis Universitas Kristen Satya Wacana
| Main Authors: | Lores, Linda, Rosalina, Dhian, Purnamasari, Warsani |
|---|---|
| Format: | Proceeding application/pdf |
| Bahasa: | ind |
| Terbitan: |
Fakultas Ekonomika dan Bisnis Universitas Kristen Satya Wacana
, 2015
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| Subjects: | |
| Online Access: |
http://repository.uksw.edu/handle/123456789/5764 |
Daftar Isi:
- 3rd Economics & Business Research Festival. Proceeding Seminar &Call For Papers : Business Dynamics Toward Competitive Economic Region Of Asean (Salatiga : 2014), p. 356 - 371
- Perpetrators of Micro, Small and Medium Enterprises is driving the economy by reducing unemployment and instilling contribution economic independence. Footwear artisans in the city of Medan has a potential to be developed further by looking at the distribution of artisans in the city of Medan were quite large and still home made categorized this study aims to identify the factors which can stimulate and inhibit the existence of footwear artisans in the city of Medan. The research is a qualitative study with interactive analysis and force field analysis involving stakeholder SMEs development. Focus Group Discussion was also used to explore the perceptions of the respondents in the matter of business development. Respondents in this study were 102 footwear artisans spread across seven districts in the city of Medan, the sampling technique used was multistage sampling area with the criteria that the respondent is a craftsman home made and not own the copyright yet. The results of this research is a mapping of the factors driving and inhibiting the potential for the development of footwear artisans in the city of Medan. The factors - driving the development of footwear artisans in the city of Medan is the potential of the creative economy, reducing unemployment, and high commitment craftsmen will keberlangsungaan effort. While factors -inhibiting factor is the lack of capital, raw material prices are not stable, and marketing