Korelasi Unsur Marketing Mix 7P Dengan Tingkat Penjualan Sayuran Pakcoy Organik di Kecamatan Getasan Kabupaten Semarang
| Main Authors: | Prasetyo, E. I., Prihtanti, T. M. |
|---|---|
| Other Authors: | Setiawan, Andree Wijaya, Jayanti, Ruth Meike |
| Format: | Proceeding application/pdf |
| Bahasa: | ind |
| Terbitan: |
, 2022
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| Subjects: | |
| Online Access: |
https://repository.uksw.edu//handle/123456789/27993 |
Daftar Isi:
- Pengembangan produksi sayuran organik semakin berkembang di dunia dan Indonesia, demikian juga sayuran pakcoy organik di Kabupaten Semarang. Penelitian ini menganalisis hubungan antara unsur Marketing Mix 7P dengan tingkat penjualan sayuran pakcoy organik di Kecamatan Getasan Kabupaten Semarang. Penelitian dilakukan pada bulan Mei sampai Agustus 2022. Sampel adalah petani sayuran pakcoy organik sebanyak 40 orang yang ditetapkan dengan pertimbangan tertentu (Purposive sampling). Teknik analisis menggunakan studi korelasi Spearman. Hasil penelitian menunjukkan bahwa variabel produk (X1), harga (X2), tempat (X3), promosi (X4), orang (X5), proses (X6) memiliki hubungan yang signifikan terhadap tingkat penjualan sayuran pakcoy organik sedangkan variabel bukti fisik (X7) tidak memiliki hubungan dengan tingkat penjualan sayuran pakcoy organik.
- The development of organic vegetable production is growing in the world and Indonesia, as well as organic pakcoy vegetables in Semarang Regency. This study analyzes the relationship between the elements of Marketing Mix 7P with the level of sales of organic pakcoy vegetables in Getasan District, Semarang Regency. The study was conducted from May to August 2022. The sample was 40 organic pakcoy vegetable farmers who were determined with certain considerations (purposive sampling). The analysis technique uses the Spearman correlation study. The results showed that the product (X1), price (X2), place (X3), promotion (X4), people (X5), process (X6) variables had a significant relationship to the level of organic pakcoy vegetable sales while the physical evidence variable (X7) has no relationship with the level of sales of organic pakcoy vegetables.