Lihat Juga

• Pengaruh Celebrity Endorser, Brand Image, dan Kepercayaan Konsumen terhadap Keputusan Pembelian Sepeda Motor Honda Vario di Kota Denpasar
  oleh: Lini, Annis Kiswa; ABSTRACT The development of information technology can lead consumers to quickly find out information about the existence of a product. Companies are required to provide information about their products correctly so it gets a positive response from consumers. Marketing strategies do companies is to provide information to consumers through advertising. By using celebity endorsers in advertising is expected to attract the attention of consumers and increase awareness of products. The purpose of this study was to determine the effect of celebrity endorser, brand image, and consumer confidence in the purchase decision. The results based on multiple linear regression analysis showed that the celebrity endorser, brand image, and consumer confidence positive and significant impact on purchasing decisions. Keywords: celebrity endorser, brand image, consumer confidence, purchasing decisions, et al.
  Terbitan: (2014)
• PENGARUH CELEBRITY ENDORSER, BRAND IMAGE, DAN KEPERCAYAAN KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN 3SECOND (STUDI KASUS PADA MAHASISWA UNIVERSITAS MURIA KUDUS PROGDI MANAJEMEN 2014)
  oleh: ANAS, SYAIFUL FAHRUDDIN
  Terbitan: (2018)
• Analisis pengaruh kualitas produk dan celebrity endorser terhadap brand image (studi kasus pada konsumen motor Honda Vario di Wilayah Depok)
  oleh: SETIAWAN, Bambang Juli
• Analisis Pengaruh Daya Tarik, Kredibilitas, dan Keahlian Celebrity Endorser terhadap Keputusan Pembelian Sepeda Motor Honda Vario (Studi pada Konsumen PT. Netral Jl. pasirkaliki No.100 Bandung)
  oleh: Chandra, Jimmy (0852373)
  Terbitan: (2012)
• Pengaruh brand image terhadap keputusan pembelian produk sepeda motor honda vario (Studi pada : Mahasiswa Universitas Putra Indonesia Padang
  oleh: MUNTOMAH
  Terbitan: (2010)